Wynn-ing Ways: Decide on a Purpose-Driven System to Gain a Competitive Edge


When I started writing Wynn-ing Ways, I had no idea how significant some changes would be in the industry.

Certainly, I know there are always changes. This series aims to design a robust, sustainable business system that delivers the desired results in the face of an ever-changing market.

We want change to have a competitive advantage as others hold to the status quo and continue to zig.

We zag.

Why do we resist change?

Peter Senge and Robert Fritz both talk about tension.

Why is it that we don’t just get propelled to our goals?

How come we get stuck in the status quo?

Imagine a giant rubber exercise band is connected to your goal and wrapped around your waist. The momentum of what could be pulls you towards the goal.

An equally powerful band is also wrapped around your waist but is anchored to your status quo and limiting beliefs.

Sometimes, this band is stronger, and you never make progress. Often, you oscillate between the two states, never making progress, and end up stuck in limbo.

pexels skitterphoto 15812

What is the solution?

Designing a business system independent of your or other’s limiting beliefs.

One that is not focused on ego but on outcomes tied to your wealth. A pro-tip that wealth isn’t just money.

The source of wealth is conversion—not in converting a sale but in turning your intellectual property into a cash-producing asset.

What outcomes do we want?

I think it’s funds and fans…


What causes the outcome?

Build a business that fosters the outcome.

Are you unsure how to do this?

Of course, because it’s not something you’ve done before, and that requires you to learn through doing (see the previous article). You’ve read it—now it’s time to act.

Imagine if I took away all of Steve Wynn’s money and connections and said, “Steve, here’s $1,000 to start a publishing company selling the books you write.

What would he do?

What would Dr. Ackoff do?

Would he just follow what others in the industry do or start with a clean sheet of paper and look at the higher-order purpose of the system and get everything to align with it?

What would Ray Dalio do?

While I don’t know your particular brand and genre, I would build a system that focuses on reader delight (fans) and investor needs (funds).

But this is about you…

Are you in a different place than you were 29 articles ago…

Does the new you want to build a different publishing business?

Do you regret the time you’ve spent reading these articles, or have you found a new path to success?

Shane Parrish recommends “putting outcomes over ego.”

Rather than thinking in a binary system, love or hate, failure or success, I have decided (and I suggest you think about this decision) that these aren’t absolutes. It’s not a choice of yes or no, but prioritization of what’s essential. This is about creating a future of positive options.

This series and future series are designed to my best ability to delight and educate you around the topic of building a great publishing business and turning your creativity into wealth.

It would be wonderful if I could figure this all out for you and then just give you the five publishing secrets—then boom, you’re a best seller.

But that’s not how it works…

If you’re still reading, you know that in your bones.

It’s up to you.

Your path to success is for you to decide and determine.

Furthermore, what is working now for the most successful won’t work in the future.

Those who have succeeded may not know why they have succeeded and attribute that success to a false idol.

The worst scenario is mimicking what we think is a successful business model, only to find out that it’s flawed and failing.

What I do to help is be the galvanizing force for purposeful authors.

I can demonstrate the use of skills that have helped business owners to find their path to success.

You know that this is YOUR path, and by the decisions you make, you’ll move along through your journey.

Will there be bad and unforeseen outcomes?

Yes, but that doesn’t mean you’re on the wrong path to a better future.

This all starts with a BIG decision now—decide whether you will keep up critical thinking and pathfinding or follow others.

You can learn to become confident in the face of uncertainty and ambiguity. Not because you’re arrogant but because you’ve built this decision-making system that gives you an edge.

A system that turns bad outcomes into learning experiences rather than a session to beat yourself up about a bad decision.

concept 1868728 1280

Let me put it to you this way: What do you think will give you a higher probability of a favorable outcome? No decision-making process or using my one-page template?

What about the one you design yourself using my template as its foundation?

Now, that’s a system that, over time, could become your most potent wealth-creating tool.

What if you apply your decision-making system to building a publishing business system?

What if that system is designed with the internal tension between funds and fans, where every subsystem is optimized to serve those two goals?

The rest of this series will combine these ideas to inspire and instruct you in building YOUR business system.

While I can lay out ideas and applications, it’s up to you to act. The action is to decide and then design your new system.

The plan can then be broken down and acted on in bite-size pieces—realistic pieces that you can afford to do with the capital you have in hand.

Some of this work will seem strange or counterintuitive. Maybe some of it just isn’t for you. That’s cool. Just take what works and leave the rest.

For some, it will take months for this to sink in, then the lightbulb will go on, and everything will fall into place. There won’t be any less work, but it will get done faster because it will have meaning.

Maybe the right thing for you to do this week is to sit down with the decision journal and decide what your business will be. Then, flesh out the plan to make it happen.

This is different than trying to manifest a six-figure author career.

The difference is similar to between imagining what your first book will be and writing your first book.

The planning, work, and rework versus imagining this perfect book—the difference between fantasy and creating it in reality.

Your version of a business built to create funds and fans will be like that first book. Don’t let perfect be the enemy of good.

Decide and do it.

If you have decided to build YOUR business system aligned around these ideas, please write me a rough idea of what you would like to implement.

I’ll craft these last articles describing the implementation of Wynn-ing Ways using the submitted plans as examples. Send me a synopsis of what you’ve decided to do, and I’ll give you some of my ideas on your plan.

Sound like fun?

Read: Focus on the Vital Few to Achieve Better Outcomes